Page 22 - Mantena Annual Report 2021

Markets and strategy
IF IT IS TO BE THE PREFERRED SUPPLIER IN THE INDUSTRY, MANTENA MUST CONTRIBUTE TO ADDED VALUE FOR ITS CUSTOMERS
ALWAYS MOVING FORWARD
The rail industry is constantly changing, and this also affects Mantena’s choice of direction.
The ongoing competitive situa- tion and developments in the industry mean that we need to work systematically on improve-
ment activities in all sections of the company. In order to be the preferred supplier in the industry, Mantena must contribute to increased value creation for its customers and secure a sustaina- ble profit for itself.
Internal competency raising
The competitive situation means that we have to adapt to the new market and that there will be increasing demands for efficiency and quality of delivery. With this in mind, Mantena ran a staff development initiative in 2021 with the spotlight on continuous improvement. The Operational Excellence Programme (OEP) is an internal development programme that contributes to improved efficiency and flow in internal work processes.
Added value for customers
We are constantly evolving to be able to deliver services to a larger part of the value chain. We do this by taking wider responsibility for the activities that customers require, thereby adding value for those customers. We aim not just
to passively maintain trains and com- ponents under the operators’ plans and
management, but also to take overall re- sponsibility for the trains in partnership with customers.
One example is driving trains so they can be picked up wherever they are and delivered where the customer wants them. Another example is the expansion of service provision to include advanced technical services. This is already being done for Sørtoget and Øresundstog.
The aim of taking a larger part of the value chain is to be the customer’s pre- ferred partner in the overall maintenance process. This will enhance our role as the leading player in the Nordic region.
Ready-made project execution
A training programme in project execu- tion was also provided to many of the employees in 2021. The Sirius training programme is intended to ensure that we run projects in the best possible way at all levels of our business. This pro- gramme focuses on both commercial terms and agreed deliveries.
Aggressive attitude and clear direction
Mantena will continue to invest broadly, work to win new contracts, enter new markets and cover more and more of the value chain to generate new growth. A key part of this is to continue to develop
our skills and service offerings, with the aim of delivering top-class maintenance services.
Strong competitiveness
In the face of new challenges, com- petitiveness will be crucial. Mantena
has economies of scale to be exploited, experience to be used wisely and pro- cesses to be optimised. To maintain and strengthen our competitiveness, Mantena aims to remain a skills-based company with a proactive attitude to technology and new solutions.
This aggressive attitude and longstand- ing, conscious strategic work with a clear direction have made us ready to enter markets such as Denmark and Finland when they are opened up to competition.
There is no doubt about our competi- tiveness. This is demonstrated by the award of new contracts and the renewal of current ones, and the trust we enjoy from existing customers.
22 Annual Report 2021